Buyer Psychology!!!

What buyers WANT when they SHOP for a home


How Buyer Shop in Today's Market:

  • 6-12 Months Out: buyers start looking at homes online
  • 3-6 Months Out: buyers start drive-by window shopping
  • 1-3 Months Out: buyers start home viewing process


Based on NATIONAL ASSOCIATION OF REALTORS (NAR) statistics, below are the results of a recent survey of BUYERS:

  • 84% of Home Buyers begin their home search on the internet
  • 3% of Home Buyers found their home in the Newspaper
  • 98% of consumers want multiple photos / virtual tours
  • 78% of consumers ignore listings with no photos
  • 50% more hits on listings with virtual tours
  • 98% want neighborhood information
  • 80% want interactive maps


Trends: LA Times no longer offers paper real estate section anymore
"And I am not all too sad. The role of the internet has superseded the need for dead trees to bring the latest news of the real estate world. The combination of bloggers, websites, and online news sources provide everything those with a passion for real estate want to read." -LA Times

***Armed with what the buyers want and what makes the online shopping experience successful, please notice all of these concepts are apart of my 4 Tier Step-by-Step Marketing System
St Charles Realtor